It’s a weird musical world out there. I mean, it always has been, but I’m not just talking about unspeakably bizarre band concepts. It’s the market! Artists get killed on record sales, radio is a wasteland, and album advances are seen as often as Mr. T these days. Tours and merch make money, but the audience has to be aware that you’re out there and on tour. So how do your get fans’ attention amidst the various social media?
Maybe they’ll find you on music services like Last.fm, Pandora, Audioscrobbler, Spotify, Grooveshark, Rdio, or phonetic abominations Gogoyoko, Deezer, Jango, Simfy, Myxer, Zvooq, Qriocity, Freent, Datz, Beezik (No, I’m not having a seizure; you can look any of those up). Or maybe you just show that you’re meme-able yourself, and make something cool. But then again, OK Go has cornered the crazy video market, and Weezer tried the whole “steal every internet meme” video, so really, there’s not much more song and dance to be done.
So many artists have turned to a simple solution – involve the fans in making your music video, and suddenly they’re excited, you’re excited, and no one will have to watch a McG music video ever again.